Brand Description

Pamphilis is a premium brand dedicated to promoting healthy indulgence through a delightful range of nutritious treats. Specializing in the art of wholesome refreshments, Pamphilis offers:
Parfaits: Perfectly layered, nutrient-packed parfaits made with fresh fruits, creamy yoghurts, and crunchy granola, ideal for a delicious snack or a healthy dessert.
Yoghurts: Smooth, rich, and probiotic-packed yoghurts crafted to nourish your body while satisfying your taste buds.
Fruit Juices: Freshly squeezed, all-natural fruit juices bursting with flavor and essential vitamins, providing a refreshing boost of wellness.
At Pamphilis, we believe in delivering quality, taste, and health in every sip and spoonful, making wellness a delicious part of everyday life. Whether you’re on the go or seeking a wholesome treat, Pamphilis is your go-to choice for natural goodness.

My Approach

Concept & Inspiration: The logo will reflect the brand's focus on healthy, refreshing, and natural products. A combination of organic elements like fruits, yogurt swirls, and juice splashes can inspire the design.

Typography: Clean, Stylish, and slightly rounded fonts to convey freshness and approachability. The font could have subtle curves to reflect the creamy texture of yogurt and parfaits.
Color Palette:
Primary Colors: Earthy tones like green (freshness), orange/yellow (citrus/energy), and white (purity and creaminess).
Accent Colors: Berry shades like purple or red to highlight fruit components.

Shape & Layout: Balanced with circular or oval shapes to represent parfait bowls and the natural flow of liquids, giving a soft, organic feel and vector shapes of leaves to represent the main raw material of the brand

Result

Branding Pamphilis was about more than just visuals—it was about creating a fresh, inviting, and memorable identity that reflected the delicious, health-conscious vibe of the product.

Through strategic color choices, playful typography, and a wholesome visual direction, I helped Pamphilis stand out in a saturated market of snack and dessert brands